Georgia Latino International Film Festival

GALIFF

GALIFF

Logo Redesign, Website Redesign & Ongoing Updates, Social Media Graphics, Sponsorship Deck, Press Release Images, Consulting & Strategic Support

Overview

The Georgia Latino International Film Festival (GALIFF) is a cornerstone event in Atlanta, GA, celebrating its 12th year of showcasing Latino filmmakers and cultural initiatives. Produced by the Georgia Latino Film Festival Alliance (GALFA), GALIFF serves as a vital platform for promoting Latino talent in the film industry. Since 2022, we have worked closely with GALIFF to elevate their brand and digital presence, ensuring that the festival and the organization behind it are represented with a cohesive and modern visual identity. Our partnership has included a complete logo redesign, a comprehensive website overhaul, and the creation of an info deck and other marketing materials that effectively communicate GALFA’s mission and initiatives.

An Afro – Latino Curated Nonprofit

The Challenge

GALIFF needed a refreshed brand identity that could accurately reflect its growing influence and the comprehensive nature of GALFA’s work. The existing logo and website were outdated and did not fully capture the festival’s dynamic spirit or the breadth of GALFA’s initiatives. Additionally, there was a need for cohesive marketing materials that could engage a diverse audience, including filmmakers, industry professionals, and the broader Atlanta community. Our challenge was to create a modern, unified brand presence that could serve multiple purposes, from promoting the annual festival to supporting GALFA’s broader cultural and educational initiatives.

Logo Redesign

One of our first tasks was to redesign the GALIFF logo to create a more modern and cohesive visual identity. The new logo needed to be versatile, easily recognizable, and reflective of both the festival’s mission and the broader initiatives of GALFA. The result was a clean, contemporary design that has been well-received by both the organization and its audience.

Website Overhaul & Ongoing Updates

The GALIFF website needed a complete transformation to better serve the organization’s evolving needs. We overhauled the site to create a versatile platform that not only promotes the annual film festival but also highlights GALFA’s other events and initiatives. The new website serves as a central hub for information, resources, and community engagement. We continue to provide regular updates and maintenance, ensuring that the site remains current and engaging as the festival and organization grow.

Info Packet Creation

To support sponsorship outreach, press kits, and promotional efforts, we developed a detailed info packet. This packet clearly communicates the value of GALIFF to potential sponsors, media, and attendees, highlighting the festival’s significance within the Latino film community. The design and content were crafted to be both informative and visually appealing, aligning with the updated brand identity.

Social Media Graphics & Press Release Images

Consistent branding across all platforms is essential for maintaining a strong visual identity. We designed a suite of social media graphics and press release images to promote the festival and related events. These visuals were created to ensure a polished and professional appearance, reinforcing the modern, cohesive brand identity across all communications.

Consulting & Strategic Support

Beyond design, we provided ongoing consulting services to assist GALIFF and GALFA with branding, proposals, and other strategic initiatives. Our support has helped the organization navigate growth opportunities, engage with their community more effectively, and position themselves as a leading cultural force in Georgia.

Enhanced Brand Identity

The new logo and visual assets have significantly strengthened GALIFF’s brand identity, making it more recognizable and aligned with the organization’s mission. The updated branding has been instrumental in creating a unified look that resonates with both the festival’s audience and the broader community.

El Rey del Timbal

Strategic Growth Support

Our consulting services have played a key role in supporting GALIFF’s strategic growth. By helping the organization refine its branding and outreach efforts, we have positioned GALIFF and GALFA for continued success in their mission to promote Latino filmmakers and cultural initiatives.

GALIFF

Our collaboration with GALIFF has been instrumental in transforming their brand and digital presence, ensuring that the festival and the broader initiatives of GALFA are represented with a cohesive and modern identity. Through a comprehensive logo redesign, website overhaul, and the creation of essential marketing materials, we have helped GALIFF elevate its standing within the film community and beyond. As the festival prepares for its 12th edition in September 2024, we continue to support their efforts to engage with a wider audience and solidify their position as a leading cultural event in Georgia.