SoCal Social & Fearsome Productions Event

Creep I.E. Aftermath

Creep I.E. Aftermath

Branding, Visual Design, Website, Social Media Graphics, Event Collateral Creation, Video Editing, Short-Content Video Production, Digital Ads Graphics, Print (Flyers, Posters, Banners, Signage, Lanyards & more), Digital Billboard Graphics, Sponsorship Deck

40K+

IG follower growth

Overview

Creep I.E. Aftermath is an annual fall event that expands upon the horror theme of its sister event, Creep I.E. Con, by incorporating a broader pop culture focus. This unique blend sets it apart, offering fans an immersive experience that includes live concerts—a feature that adds a dynamic element to the convention. Now in its second year, Creep I.E. Aftermath has quickly gained traction as a must-attend event. Our team provided comprehensive support, ranging from updating the shared website and social media profiles to crafting a targeted sponsorship deck to secure key partnerships for the event.

The Biggest Horror Convention in Southern California

The Biggest Horror Convention in Southern California

The Challenge

As a newer addition to the Creep I.E. brand, Creep I.E. Aftermath needed to establish its identity while leveraging the success of Creep I.E. Con. The event aimed to attract not only horror enthusiasts but also a broader pop culture audience. This required a careful balance in branding and promotion to ensure that both the horror roots and the new pop culture elements were effectively communicated. Additionally, the event introduced live concerts, adding complexity to the planning and marketing efforts.

Building a Distinct Identity

We started by developing a compelling brand identity for Creep I.E. Aftermath, creating a logo that would become synonymous with the event. The idea for the branding was capture the look a retro horror comic books. While also being versatile enough to be used across various platforms and materials. We established comprehensive brand guidelines that ensured consistency across all visual elements, from the website to merchandise.

Sponsorship Deck Creation

Understanding the importance of securing sponsorships for the event’s success, we developed a compelling sponsorship deck that showcased the unique aspects of Creep I.E. Aftermath. The deck emphasized the event’s broader appeal, its growing audience, and the value of partnering with a brand that was quickly gaining recognition. Although the sponsorships are still in the process of being secured, the materials have been well-received, with vendors and potential sponsors noting their professionalism and alignment with the event’s goals.

Website & Social Media Updates

With Creep I.E. Con and Creep I.E. Aftermath sharing platforms, it was crucial to manage the transition between promoting these events seamlessly. We updated the shared website, social media profiles, and email lists to reflect the upcoming Creep I.E. Aftermath event. This involved not only updating visuals and content but also ensuring that the tone and messaging aligned with the event’s unique identity. After the fall event concludes, we will transition the platforms back to promoting Creep I.E. Con, maintaining a consistent and engaging presence throughout.

Event Expansion

Creep I.E. Aftermath’s broader pop culture focus successfully attracted a diverse audience, complementing its horror roots with unique elements like live concerts. This expansion not only differentiated it from Creep I.E. Con but also broadened its appeal, making it a standout event in the fall convention lineup.

spooky themed shenanigans

Creep I.E. Aftermath

Creep I.E. Aftermath has quickly established itself as a unique and compelling event, blending horror and pop culture to create an experience that appeals to a wide audience. Our comprehensive support—from building a distinct brand identity to creating a professional sponsorship deck and managing social media engagement—has been instrumental in the event’s success. As the event continues to grow, we are committed to ensuring a seamless and engaging experience for attendees both online and offline, helping Creep I.E. Aftermath solidify its place in the fall convention circuit.