Hispanic Heritage Month | AARP


The Most Impactful Latinos Through The Decades campaign was launched in September 2022 for Hispanic Heritage Month by Davila Multicultural Insights. Two virtual streaming events were held to showcase content used in the ad campaign. The content featuring Edward James Olmos aired September 20 and then the content with Pablo Montero aired October 6. The events and ad campaign garnered over 27,000 registrations, over 22,000 opt-ins to the sponsor’s email list, 142 million impressions, almost 500,000 clicks, 6 million video views and nearly 7 million display ad impressions.

  • Event Website (Registration, Opt-In, Confirmation, Ad Tracking, and Lead Magnet)

  • Logo

  • Social Media Content & Creatives

  • Sponsor Proposal Preparation

  • Event Coordination

  • Event Branding

  • Sponsor Relations

  • Press Release and Marketing Material Preparation and Distribution

  • Media Relations

  • Prepared Final Report

Show Snapshots

Digital Ads | Edward James Olmos

Lead Pages Website

Digital Ads | Pablo Montero

Lead Pages Website


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