Paramount PR

Paramount PR

Website Refresh, UX Refinement, Portfolio Uploads, Ongoing Creative Support, Copy Updates

Overview

Paramount Public Relations is a Chicago-based boutique PR agency founded in 2003 by Jessica Prah. Specializing in consumer lifestyle, food and beverage, fashion, beauty, health, and entertainment, the firm has earned national media coverage for clients across a wide range of industries. With a sleek agency presence and a reputation for delivering results, Paramount needed a website that reflected the firm’s professionalism, creativity, and continued relevance in an evolving media landscape.

HypeSmack was initially brought on for small web updates when the original designer became unavailable—but it quickly evolved into a full-scale website refresh. Since then, we’ve remained a trusted partner, assisting with ongoing case study uploads, copy refinements, and design enhancements.

What’s Your Story?

What’s Your Story?

The Challenge

Paramount PR’s existing website had a strong foundation but needed updates to keep pace with current design standards and user expectations. While the agency had an impressive client roster and portfolio, its website didn’t reflect the full extent of its expertise or energy. The original layout made it difficult to quickly browse work samples or easily update content, which became a barrier as new case studies emerged. Our challenge was to elevate the site’s look and usability while respecting the structure that was already in place.

Our Approach

Rather than starting from scratch, we began by modernizing and refining the existing website—streamlining layout spacing, improving navigation flow, updating fonts and alignment, and elevating the overall aesthetic. We ensured that all edits remained faithful to Paramount PR’s branding while giving the site a more polished, professional appearance.

We then created an updated workflow for portfolio additions, allowing the Paramount team to submit new case study content that HypeSmack would upload and format directly to the site. Each case study was designed with consistency and clarity in mind, helping prospective clients easily understand the agency’s work and successes.

Throughout the ongoing relationship, we’ve also made real-time content changes and minor design enhancements to ensure the site remains current, accessible, and relevant to new business prospects.

Key Results

  • Website Modernization: Transformed a previously static site into a modern, clean, and easily navigable platform that reflects the agency’s credibility and creativity.

  • Streamlined Portfolio Presentation: Organized and uploaded new case studies in a visually consistent and compelling format to highlight results-driven campaigns.

  • Ongoing Creative Support: Continued partnership for regular content updates, layout tweaks, and user experience enhancements.

  • Client Autonomy: Empowered the Paramount team with tools and templates to more efficiently gather and submit new materials while we manage back-end updates.

  • Reliable Partnership: Established HypeSmack as a go-to creative resource, filling the gap left by the previous designer while offering consistent quality and responsiveness.

Expert Story Tellers

Conclusion

Our ongoing collaboration with Paramount Public Relations showcases how strategic design updates and responsive support can elevate a well-established agency’s digital presence. By refining their website and making it easier to showcase new work, we helped founder Jessica Prah maintain momentum in a competitive industry—ensuring the site grows with the agency’s evolving portfolio and reputation.