Pinzur Communications

Pinzur Communications

Website Design, Brand Identity Refinement, Presentation Design, Social Media Graphics, PR Consulting & Media Pitch Support

Overview

Pinzur Communications is a boutique public relations agency based in Miami, Florida, serving clients in the arts, tourism, hospitality, nonprofit, and municipal sectors. Led by Rachel Pinzur, the firm is known for its high-touch service, deep media connections, and ability to amplify client voices through thoughtful storytelling.

HypeSmack partnered with Pinzur Communications to refresh their digital presence and create foundational marketing tools that reflected the agency’s bold, modern approach while honoring its sophistication and professionalism. What started as a website and branding project quickly expanded into ongoing support including presentation design and PR strategy consulting.

Get Noticed!

Get Noticed!

The Challenge

Pinzur Communications needed a website and digital assets that aligned with their clients’ caliber and the agency’s distinctive voice. Their existing site was functional but lacked personality and polish, and they needed an easier way to showcase client work, services, and press wins. The firm also required new marketing materials that could be customized for proposals and media kits. Lastly, with a high-profile client campaign underway, the agency tapped HypeSmack for PR pitch consulting support to refine strategy and outreach approaches.

Our Approach

We kicked off the partnership by redesigning the Pinzur Communications website to better reflect the agency’s personality—smart, vibrant, and strategic. We incorporated bold layouts, clear messaging, and intuitive navigation to support Rachel’s work across sectors. Each page was carefully crafted to highlight her services, client testimonials, and proven results.

Our team also refined the agency’s branding, selecting a more modern color palette and typography that better reflected the brand’s voice. We developed updated social media cover images, profile graphics, and brand-aligned templates to ensure consistency across platforms.

In addition, HypeSmack designed a master capabilities deck that not only showcased the agency’s strengths but also included customizable slides Rachel could adapt for individual client proposals—saving time while maintaining brand alignment. We also consulted on a national PR campaign for one of her clients, providing strategic input on angles, timing, and media targeting.

Key Results

  • Website Transformation: Delivered a sleek, on-brand website that elevated Pinzur’s online presence and made her expertise immediately clear to potential clients.
  • Strategic Brand Tools: Equipped the agency with a reusable capabilities and proposal deck that streamlined business development and presented her work with confidence.
  • Brand Consistency: Refreshed social assets and developed templates for digital use, ensuring cohesive branding across all channels.
  • Campaign Support: Provided tactical PR consulting during a time-sensitive campaign, supporting messaging strategy and pitch refinement to maximize results.
  • Ongoing Partnership: Rachel continues to collaborate with HypeSmack for campaign support, presentations, and creative services as new needs arise.

Public Relations That Works

Conclusion

Our work with Pinzur Communications reflects the power of thoughtful branding, strategic collaboration, and design that adapts to the evolving needs of a fast-paced PR agency. By helping streamline Rachel’s digital presence and business development tools, we empowered her to focus on what she does best: representing exceptional clients and delivering powerful results.