‘Puerto Rico’s Day at the Ballpark’ series, produced by Atlantino LLC, recognizes Puerto Rico’s 125-year baseball legacy since 1898 and its remarkable ballplayers, and  features activations at each game, including live music, videos, first pitch by a Puerto Rican representative, pre-game presentations, kiosks with giveaways, and TV/radio promotions with regional sports networks (RSNs). The series debuted with successful events in Arlington, New York, Boston, Detroit, and Atlanta from July 18 to 30, 2023, with an additional stops in Minneapolis and Pittsburgh from September 9-16, 2023 being added afterward. Participating teams are the Texas Rangers, New York Mets, Boston Red Sox, Detroit Tigers, Atlanta Braves, Minnesota Twins, and Pittsburgh Pirates. Honored players include Iván “Pudge” Rodríguez, Edwin Diaz, Joey Cora, Francisco Lindor, Enrique “Kike” Hernández, Ramón Vázquez, Alex Cora, Javier Báez, Juan Nieves, Alex Lange, Riley Greene, Joe Jiménez, Eddie Rosario, Willi Castro, Carlos Correa, Emilio Pagán, Christian Vázquez, Jose Miranda, and Joshua Palacios. The series also involved us creating bespoke artwork representing each Puerto Rican player’s heritage, presented to them before every game. The series also involved us creating bespoke artwork representing each Puerto Rican player’s heritage, presented to them before every game. So far the series has garnered an estimated reach of 134,010,099, estimated newswire/ earned media impressions of 533,188,376, and an estimated 1,218,490,226 promotional/digital impressions.