SoCal Social & Fearsome Productions Event

Retro Palm Springs

Retro Palm Springs

Branding, Visual Design, Website Design & Updates, Content Organization & Launch Framing, Signage & Collateral Creation, Social Media Graphics

Overview

Retro Palm Springs is an upcoming nostalgic fan convention set to take place on May 3rd & 4th, 2025, at the Palm Springs Convention Center. This event is the latest addition to the SoCal Social & Fearsome Figures event lineup, which includes the highly successful Creep I.E. Con and Creep I.E. Aftermath. Retro Palm Springs aims to transport attendees back in time, offering a mix of vintage shopping, celebrity meet-and-greets, retro-themed experiences, and family-friendly activities—all in the picturesque Coachella Valley. As the third major convention produced by this team, Retro Palm Springs is poised to become a must-attend event for pop culture enthusiasts and nostalgia lovers alike.

Celebrating pop culture

Celebrating
pop
culture

The Challenge

Launching a new event in a highly competitive market like Southern California’s fan convention scene requires more than just a great idea—it demands a strong brand identity, cohesive marketing, and seamless execution. Our challenge was to create a visual and strategic foundation that would establish Retro Palm Springs as a distinctive and appealing event, while also ensuring consistency with the established branding of its sister events, Creep I.E. Con and Creep I.E. Aftermath.

Creating a Nostalgic Brand Identity

From the outset, our goal was to capture the essence of nostalgia while appealing to a broad audience that spans multiple generations. We developed the brand identity for Retro Palm Springs, including the logo design, color palette, and visual elements that evoke a sense of retro charm. These design choices were carefully crafted to resonate with fans of all ages, making the event inviting and memorable.

Content Organization & Event Launch Framing

Launching a new event requires meticulous planning and content organization. We worked closely with the client to frame the launch of Retro Palm Springs, ensuring that the event will be introduced to the market in a way that is both impactful and cohesive. Our efforts focus on organizing the event’s content, crafting key messages, and setting the stage for a successful introduction to the fan convention circuit.

Website Design & Ongoing Updates

A well-designed, user-friendly website is crucial for any event, serving as the primary hub for information, ticket sales, and updates. We built and continue to maintain the Retro Palm Springs website, ensuring that it not only meets the needs of potential attendees but also aligns with the event’s nostalgic branding. As the event date approaches, the website will be regularly updated with new details, guest announcements, and other key information to keep the audience engaged and informed.

Signage & Collateral Creation

Consistent branding across all platforms is essential for creating a unified event experience. We’ll be designing all event signage and promotional materials, both for web and print, to ensure that every touch-point reflected the Retro Palm Springs brand. From banners and posters to digital ads and social media graphics, our work has ensured that the event’s visual identity is cohesive and instantly recognizable.

Social Media Graphics

Social media is a key component of any event’s promotional strategy, especially in the lead-up to the launch. We created and will continue to create engaging social media graphics that the event’s team can use in their promotional efforts. These graphics are designed to align with the event’s branding, maintaining visual consistency across all platforms and reinforcing the nostalgic vibe that defines Retro Palm Springs.

Event Consistency Across the Portfolio

With Retro Palm Springs being the third major event in the SoCal Social & Fearsome Figures lineup, it was important to maintain consistency across all three conventions. We ensured that the branding and design for Retro Palm Springs complemented those of Creep I.E. Con and Creep I.E. Aftermath, solidifying the overall brand identity and appeal of the entire event portfolio.

Retro Rewind Weekend

Retro Palm Springs

Retro Palm Springs is poised to become a standout event in the pop culture convention scene, offering a unique blend of nostalgia and family-friendly activities in a vibrant new location. Our continued involvement in branding, design, and promotional efforts ensures that this event will launch successfully, further cementing the SoCal Social & Fearsome Figures portfolio as a leading force in the convention world. By leveraging our experience and expertise, we are helping to create an engaging, memorable experience that will resonate with fans for years to come.