The Bean and Chisme Show

The Bean and Chisme Show

Website Redesign & Development, Logo Redesign, Master Deck Redesign, Social Media Profile & Announcement Images, Ongoing Visual Updates

Overview

The Bean and Chisme Show is an online variety show featuring Hispanic comics who bring a lively and humorous take on cultural and social topics. Over the years, the show has evolved, and so has its brand. Originally featuring a diverse cast, the show recently shifted its focus to highlight Samantha Najera as the main host, drawing inspiration from late-night formats like The Tonight Show with Jimmy Fallon, but tailored for social media and YouTube audiences. In this latest iteration, we not only redesigned the website and logo but also introduced new branding elements to distinguish between live shows and sketches, while ensuring Samantha Najera remained the focal point of the brand.

Comedy, Music, and Real Talk

Comedy, Music,
and Real Talk

The Challenge

As The Bean and Chisme Show evolved, the brand needed to adapt to its new direction. The challenge was to create a cohesive brand identity that highlighted Samantha Najera as the show’s central figure while also accommodating the diverse content formats, such as live shows and pre-recorded sketches. Additionally, the rebranding needed to make the show more attractive to potential advertisers, showcasing its reach and engagement in a way that clearly communicated its value.

Website Redesign & Development

The website was completely redesigned to align with the show’s new format and branding. The new layout prominently features Samantha Najera as the host, ensuring she is the central figure in the show’s online presence. We created separate sections for live shows and pre-recorded sketches, making it easy for viewers to navigate and engage with their preferred content. The website also includes dedicated sections highlighting sponsorship opportunities, audience demographics, and the show’s reach, making it an appealing platform for potential advertisers.

Logo Redesign

The show’s logo was updated to reflect the new focus on Samantha Najera. The redesigned logo emphasizes Samantha as the face of the show, aligning with the shift in format and content. The modern visuals capture the lively and dynamic nature of the show while ensuring brand consistency across all platforms.

Master Deck Redesign

The master deck was updated to align with the new branding and show format. The redesign reflects the changes in the show’s structure, focusing on Samantha’s role and the distinct content formats (live shows vs. sketches). The deck also emphasizes key metrics, audience demographics, and sponsorship packages, making it a powerful tool for securing partnerships and sponsorships.

Social Media Profile & Announcement Images

As part of the rebranding, we updated the show’s social media profile images to reflect the new logo and focus. Additionally, we created announcement images to promote the changes and improvements, ensuring the audience was informed and engaged with the show’s evolution. These updates were crucial in maintaining a consistent brand presence across all platforms.

Ongoing Visual Updates

We continue to provide updates to social media graphics, press release images, and other marketing collateral, ensuring the show remains fresh and engaging across all platforms. These ongoing visual updates help maintain the brand’s relevance and appeal in a constantly evolving digital landscape.

The Power of Comedy

The Bean and Chisme Show

Our collaboration with The Bean and Chisme Show has been pivotal in its evolution from a diverse cast to a format centered around Samantha Najera as the main host. By redesigning the website and logo, distinguishing between live shows and sketches, and updating social media visuals, we’ve helped the show refine its brand and increase its appeal to both audiences and advertisers. The Bean and Chisme Show is now well-positioned for continued growth and success, with a strong focus on engaging content and strategic partnerships.