Supporting the BODEN Agency with their Cafecito con Marias campaign for Marias Gamesa® cookies, we designed several hero images and infographics; as well as provided some mom influencer strategy and consulting services.

Marias Gamesa® cookies are a beloved Mexican cookies brand, rapidly growing in popularity in the U.S. The campaign brought the long-standing Hispanic tradition of “cafecito breaks” to the virtual setting by launching a month-long virtual support village meant to connect, inspire and uplift Latina moms on their motherhood journeys. As part of the campaign, they also compiled a Marias Gamesa® Squad made up of five Latina content creator moms; and sought our knowledge of the Hispanic mom market to further drive traffic to the content being created for the campaign.