#WeAre21

Event Recap

#WeAre21 2022 Recap Web

Brief

The #WeAre21 Campaign 2022 was created by the PRCDA (Puerto Rico Convention District Authority) in collaboration with several government agencies and private entities, and supported via several sponsors and media outlets. The purpose of the campaign is to commemorate the 50th anniversary of Roberto Clemente’s 3000th hit and unexpected passing while embarking on a humanitarian mission for the people of Nicaragua. Several events and activations have taken place in both Mainland U.S. and Puerto Rico between September and December, 2022.

Campaign Events:

Puerto Rico

#WeAre21 Traveling Exhibit in Guaynabo, San Juan and Old San Juan  |  Documentary “3000 Razones” Premiere and Broadcast  |  El Distrito Flashmob Activation

US Mainland/ New York

New York Daily News Supplement (Print & Digital), New York Digital Subway Art Exhibit, DominoUSA #WeAre21 VIP Domino Tournament, MLB Network Media Campaign, FOX TV WNYW Clemente Day Broadcast Sponsorship, Sponsorship of Mets/ CitiField on Clemente Day, Documentary “3000 Razones” Broadcast

  • Sponsor Proposal Preparation Assistance

  • Sponsor Relations

  • Museum Website Redesign

  • ECommerce Setup

  • Campaign Merchandise Design

  • Marketing Strategy

  • Facebook and Instagram Marketing

  • Event and Campaign Signage Design

  • Social Media Content & Creatives

  • Press Release and Marketing Material Distribution

  • Media Relations

  • EPK (Electronic Press Kit)/ Campaign Website

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