The #WeAre21 Campaign 2022 was created by the PRCDA (Puerto Rico Convention District Authority) in collaboration with several government agencies and private entities, and supported via several sponsors and media outlets. The purpose of the campaign is to commemorate the 50th anniversary of Roberto Clemente’s 3000th hit and unexpected passing while embarking on a humanitarian mission for the people of Nicaragua. Several events and activations have taken place in both Mainland U.S. and Puerto Rico between September and December, 2022.
#WeAre21 Traveling Exhibit in Guaynabo, San Juan and Old San Juan | Documentary “3000 Razones” Premiere and Broadcast | El Distrito Flashmob Activation
US Mainland/ New York
New York Daily News Supplement (Print & Digital), New York Digital Subway Art Exhibit, DominoUSA #WeAre21 VIP Domino Tournament, MLB Network Media Campaign, FOX TV WNYW Clemente Day Broadcast Sponsorship, Sponsorship of Mets/ CitiField on Clemente Day, Documentary “3000 Razones” Broadcast